Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Upload 2560×1440. Design for 1546×423 — the window every phone shows, which is 17% of the file. Four devices crop the same image four different ways.
Instagram Story size is 1080x1920, but the top and bottom bands belong to the interface. Here is the usable area and how to design a template once.
Every vertical feed draws its interface on top of your video. Here are the covered regions per platform, and how to design once for all of them.
TikTok video size is 1080x1920 at 9:16. The harder part is the safe zone - the caption, the action rail and the username cover a third of your frame.
Every social media image size that matters, organised by aspect ratio rather than by platform - because the ratio is what stays true when the pixels change.