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Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Field notes

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Search3 min read

Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.

Search4 min read

Rich Pins fail for a short list of reasons, nearly all of them markup on your own page. Here is the order to check them in.

Search3 min read

A Pinterest Pin description is not shown in feeds - it is read by Pinterest for matching. That changes how it should be written entirely.

Search5 min read

Pinterest SEO works like search, not social. Keywords in the title, description, board name and destination all count. Here is where to put them.