Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Pinterest serves every Pin at four fixed widths and keeps the original under a path the interface never links to. Here is how to get the file as uploaded.
Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.
Rich Pins fail for a short list of reasons, nearly all of them markup on your own page. Here is the order to check them in.
A Pinterest Pin description is not shown in feeds - it is read by Pinterest for matching. That changes how it should be written entirely.
Pinterest SEO works like search, not social. Keywords in the title, description, board name and destination all count. Here is where to put them.
Pinterest recommends a 2:3 Pin at 1000x1500. Here is why that ratio wins, what happens to taller Pins, and the title and description limits alongside it.