Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Content4 min read

Preheader Text: The Half of Your Email Preview Nobody Writes

Leave the preheader empty and every inbox fills it from the first text in your email — usually a link nobody clicks. It is the cheapest fix in email marketing.

Content5 min read

Email Subject Line Length: Where Each Inbox Cuts It

Gmail on a desktop gives a subject line about 340 pixels — the tightest surface in email. A phone gives more. The count that matters is a width, not a character total.