Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
The same three facts have to fit 80 characters on TikTok and 220 on a LinkedIn headline. Write the short one first and everything else is that plus room.
Somebody taps a bio link seconds after watching one specific thing, looking for that thing. Almost every link page is ordered by what its owner values instead.
Eighty characters on TikTok, a thousand on a YouTube channel. The numbers, what happens when you exceed them, and the two networks that quietly delete your line breaks.
A QR code that fails to scan is worse than no QR code. Here is the size, contrast and error correction that make one work on a screen or in print.
On Threads most profile visits come from a reply, not a follow. Here are bio ideas built for that moment, and a template that fits.
Instagram fonts are Unicode substitutions, not fonts. They work in bios and captions, and they are unreadable to screen readers. Here is how to use them anyway.
Instagram gives you 150 characters. Here is a template that uses them, examples by account type, and the mistakes that waste the only line strangers read.
Your YouTube channel description is truncated early and appears in search results. Here is what belongs in the visible part, and what belongs below it.
A YouTube subscribe link opens the subscribe confirmation instead of the channel page. Here is the format, where to use it, and the rule about not begging.