Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Design5 min read

Instagram Alt Text: Where the Field Is, and What to Put in It

Instagram writes an automatic description for every image whether you do or not. Yours replaces it, you get 100 characters, and the field is three taps deep.

Design4 min read

Alt Text Character Limits on Every Network

Instagram stores 100 characters, LinkedIn 120, X 1,000, Bluesky 2,000. A description written for one and pasted into another is cut mid-sentence, and nothing tells you.

Content6 min read

How to Write Alt Text for Social Media Images

Alt text is read by people, not just crawlers. Where each platform hides the field, what a good description does, and why reused images lose theirs.