Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
TikTok publishes two documents. One says what gets removed; the other says what is allowed to stay and will not be recommended, and the second one is longer.
Instagram publishes two separate rulebooks. One decides whether a post stays up; the other decides whether anyone who does not follow you ever sees it, and it never sends a notification.
This is the one hashtag category that is a matter of published policy rather than rumour. Every network with an inauthentic-engagement rule covers these tags by name.
Before blaming the algorithm, eliminate the five settings that remove a video from search outright. Each has a check that takes under a minute.