Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Instagram publishes two separate rulebooks. One decides whether a post stays up; the other decides whether anyone who does not follow you ever sees it, and it never sends a notification.
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
Instagram growth comes down to three things: being shown to non-followers, earning the save or share, and a profile that converts a visit into a follow.