
Growth4 min read
Instagram Giveaway Rules That Hold Up
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.

Instagram growth comes down to three things: being shown to non-followers, earning the save or share, and a profile that converts a visit into a follow.