
Content3 min read
How to Write a Twitter Thread That Reads Well
A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.
Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.

The Twitter character limit is 280 for most accounts, but URLs, emoji and non-Latin scripts are not counted one-for-one. Here is how the weighting works.

How to post on X and Threads properly: the real character limits, how a thread should be structured, and why your link card shows the wrong image.