
Content6 min read
Newsletter Formatting: Turning a Blog Post Into an Issue
A blog post and a newsletter issue are the same words in a different container. The reader is what changed, and the reader is in an inbox with a thumb.
Field notes
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A blog post and a newsletter issue are the same words in a different container. The reader is what changed, and the reader is in an inbox with a thumb.

Leave the preheader empty and every inbox fills it from the first text in your email — usually a link nobody clicks. It is the cheapest fix in email marketing.

Gmail on a desktop gives a subject line about 340 pixels — the tightest surface in email. A phone gives more. The count that matters is a width, not a character total.