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Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Analytics4 min read

UTM Parameters for Creators, Without the Mess

UTM parameters tell your analytics where a visitor came from. Here is a naming scheme that stays readable after a year and the mistakes that make reports useless.

Analytics3 min read

Link in Bio Tracking: Which Post Sent the Click

Platform analytics stop at the platform. Tagged links tell you which post, which platform and which campaign actually sent someone to your site.