
Content4 min read
Instagram Caption Length and Where the Fold Lands
Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.
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Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.