Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A universal link opens the app when it is installed and the website when it is not. A scheme URI opens the app or does nothing at all — silently.
Some of these identify a person, not a campaign. igshid names the account that shared, mc_eid names the subscriber — and YouTube's t must never be stripped.
An unverifiable draw looks identical to a fixed one. Here is how to run a giveaway winner picker that anyone can reproduce and check.
A QR code that fails to scan is worse than no QR code. Here is the size, contrast and error correction that make one work on a screen or in print.
Most good TikTok username ideas are taken. Here is how to generate ones that are not, what makes a handle work when said aloud, and how to check availability.
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
YouTube has no comment search. Here are three ways to search YouTube comments anyway, and what each one can and cannot reach.
A YouTube subscribe link opens the subscribe confirmation instead of the channel page. Here is the format, where to use it, and the rule about not begging.