
Analytics3 min read
Vanity Metrics: What Looks Like Progress and Is Not
Some numbers go up reliably and mean nothing. Here is which creator metrics are vanity metrics, which are real, and what to track instead.
Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Some numbers go up reliably and mean nothing. Here is which creator metrics are vanity metrics, which are real, and what to track instead.